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Thanks to journalism.co.uk for sending me to this story from last week about how the online news site metric is set to change to the one I chose to use to compare print to online last week. As you can see, Insksniffer plainly has the online community on the run, armed only with an abacus and a copy of "Statistics for Dummies". Join in if you like: bring your own typewriter.
I still think there are problems with the system. Firstly there still isn't an explanation for why metrics that gather data from devices (ABCe) are so wildly different from that gathered by reputable large-scale panels (Nielsen). One of them is wrong and I still can't be sure which one it is. Until that one is answered I'm keeping my logarithm tables handy.
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I had lunch in Tampa with my friend Mario Garcia jr of Garcia Media yesterday. Mario is the best newspaper website designer I have ever met largely because he is as passionate about newspapers as he is about websites. It's in his blood I guess.
We were talking about newspapers online and I was telling him my doubts as to whether newspapers should be throwing all their eggs in that basket so enthusiastically. He put the $4.2 billion question to me. "So if you were a newspaper publisher who had to manage a print and an online product at the same time what would you do?" This is where the conversation went.
"The first thing I'd do," I said, "is get a piece of paper and write down what is great about my newspaper, why readers love it, what skills it takes to produce it, what assets it has, what we do badly, what we could do better and what our readers and non-readers, particularly younger ones, think of us. I'd write down how I make money and why people buy what I sell, readers and advertisers. Who are my competition now and in the future? Then I'd put that piece of paper over here. [just next to a half eaten plate of Chinese food]"
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