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I think the time has come for newspapers to abandon the ABC.
I don't currently see any other way that we can fight back against the power of the free market in metrics that exists online. Our metric - provided by the ABC, measuring the copies in circulation - is static, consistent, inflexible and old fashioned based as it is on sales or proven delivery. Theirs - page impressions, unique users, provided by a number of competing firms - has bigger numbers despite actually being smaller, changes when the content producers want it to, is inconsistent from one metrics supplier to another, and adapts as consumer habits change.
If you can't beat 'em, join 'em.
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Having concluded a couple of weeks back that Kodak's experience with digital disruption didn't have a huge number of lessons for newspapers, I was forced to think again by a blog post by Kodak CEO Antonio Perez, which I found on AllThingsD, via Amy Gahran on Poynter.
Perez is talking about the circumstances in which disruptive innovations tend to occur (and also taking the opportunity to plug Kodak's inkjet technology). He picks out something he calls the "notorious decadence" of an industry as the key ingredient in industries that are ripe for disruption. He says..
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Posted by Sniffer dog at 6/25/2007 8:37 AM and is filed under
The main criticism of last week's piece on how exaggerated claims being made for newspaper website reach was that I myself adopted an equally fragile assumption that the readership of a newspaper is substantially higher than its sale, by a factor of 2 or 3.
The assumption isn't pulled from thin air. It's based on measurements in the UK by the National Readership Survey, regarding the readership of each sold copy of a newspaper. They have a survey panel of 36,000 people whom they interview in their homes and a list of 250 newspapers and magazines whom they track. You can read about their methodology here.
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Posted by Sniffer dog at 6/19/2007 2:08 PM and is filed under
I was thinking this week about the debate here in Florida over property taxes and state spending...
(My only excuse is that it was the only way to get the theme tune to Go Diego Go! out of my head. Parents of 4-year-olds know what I'm talking about).
Anyway, it struck me how little I know about what actually happens to the money I hand over in property tax each month.
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In 1958 one of the TV networks placed a two-page ad in TV Guide to warn the American public of a new danger. "Free television as we know it cannot survive alongside pay television," it said. No laughing at the back, NBC. Okay, so they were wrong.
Network profits grew and grew in the face of cable, even when audiences started wobbling. In fact throughout a period of rapid change and innovation, they faced up to cable, VCRs, DVRs and the internet. And they're still standing. Is there anything to learn from that?
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