The Inksniffer
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The Inksniffer: Category Archive for Display advertising

Core blimey: How to make US newspapers unstoppable

The price is wrong: Why newspapers have to learn how to get more from readers for what they do

... and it's not just McClatchy. Gannett's numbers tell the same story...

8% of our revenue: 100% of our innovation effort: Why print people need to get to grip with the shocking numbers at the heart of the online newspaper con

Hurrah for the Inksniffers: If you think I'm mad, you should see what the Daily Mail are up to

He's behind you!: Why US newspaper management is becoming a pantomime

Is internet advertising ready for its first "Newsday moment"?

Newspapers and the internet: Or let's get off the floor, roll up our sleeves and kick Craigslist for a change. Then who wants to steal YouTube's lunch money.

As the LA Times magazine goes West, the frontier is actually a long way to the east

Does he mean us? 2. Do US newspapers give advertisers value for money?