The Inksniffer
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The Inksniffer: Category Archive for Advertising

The $1 billion lottery and the Jet Blue flight out of Tampa that buys you a share of my ticket

Posted by Sniffer dog at 9/12/2007 4:28 PM | Add Comment

Core blimey: How to make US newspapers unstoppable

Posted by Sniffer dog at 8/14/2007 8:48 AM | View Comments (1) | Add Comment

The price is wrong: Why newspapers have to learn how to get more from readers for what they do

Posted by Sniffer dog at 7/24/2007 10:34 AM | View Comments (2) | Add Comment

... and it's not just McClatchy. Gannett's numbers tell the same story...

Posted by Sniffer dog at 7/19/2007 9:12 AM | View Comments (1) | Add Comment

8% of our revenue: 100% of our innovation effort: Why print people need to get to grip with the shocking numbers at the heart of the online newspaper con

Posted by Sniffer dog at 7/13/2007 10:29 AM | Add Comment

ABC is not our BFF: Why our former ally is now the enemy of newspaper innovation. Time to ditch it.

Posted by Sniffer dog at 7/10/2007 8:20 AM | View Comments (3) | Add Comment

Hurrah for the Inksniffers: If you think I'm mad, you should see what the Daily Mail are up to

Posted by Sniffer dog at 7/6/2007 9:12 AM | View Comments (1) | Add Comment

He's behind you!: Why US newspaper management is becoming a pantomime

Posted by Sniffer dog at 7/2/2007 8:29 AM | Add Comment

Is internet advertising ready for its first "Newsday moment"?

Posted by Sniffer dog at 6/22/2007 10:44 AM | Add Comment

Webster's Dictionary of Audience Exaggeration: How internet metrics promote the myth of the dying newspaper.

Posted by Sniffer dog at 6/20/2007 3:01 PM | View Comments (13) | Add Comment

Newspapers and the internet: Or let's get off the floor, roll up our sleeves and kick Craigslist for a change. Then who wants to steal YouTube's lunch money.

Posted by Sniffer dog at 6/14/2007 7:55 AM | View Comments (2) | Add Comment

Why newspapers should get out of the internet business before it kills us all

Posted by Sniffer dog at 6/12/2007 10:22 PM | View Comments (5) | Add Comment

As the LA Times magazine goes West, the frontier is actually a long way to the east

Posted by Sniffer dog at 6/11/2007 7:25 AM | Add Comment

What newspapers might learn from the rise of Walmart

Posted by Sniffer dog at 5/30/2007 4:14 PM | Add Comment

Does he mean us? 2. Do US newspapers give advertisers value for money?

Posted by Sniffer dog at 5/29/2007 1:29 PM | View Comments (1) | Add Comment
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